How Audemars Piguet successfully repositioned their brand at the top of the watchmaking category?

“What really interests me about the job is developing the potential of a brand” he explains. “In the realm of luxury today, people are looking for authentic stories. There are so many at Audemars Piguet that haven’t yet been told and I can’t wait to make them known. We have been working on this since my arrival in Le Brassus. There was a turning point in 2012 when we went back to the true identity of the brand, particularly through a new graphic identity and a captivating advertising campaign. Today, in line with our brand philosophy, we strive to continuously master and break the rules of luxury marketing to provide the most engaging and differentiated experience to our customers.” says Tim Sayler.