At the VIII Sport Business Poland Congress in Warsaw, Claudine Breton, General Director of ThinkSport, shared valuable insights during a panel discussion on cities recognised for their commitment to fostering active populations. Her presentation was particularly timely, aligning with Warsaw’s ambition to host the Olympic Games in 2040, and provided expert guidance on the essential long-term strategies to achieve such a goal.
Claudine’s contributions focused on enhancing Poland’s sports infrastructure and community engagement as fundamental components for a successful Olympic bid. Drawing on her extensive background in international partnerships, project funding, sponsorship, and sports innovation, she presented actionable ideas to integrate sports accessibility into urban settings—underscoring the importance of embedding physical activity into city life.
The Congress provided a collaborative platform where stakeholders convened to strategise and define a roadmap for transforming Warsaw into an Olympic-ready city. Claudine’s expertise highlighted the importance of an active, engaged population as a key element of this vision, echoing recent statements by Prime Minister Donald Tusk about Poland’s intentions to bid for the Games in 2040 or 2044.
