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Discover the theme of THE SPOT 2023

This year, THE SPOT will take place on 8 and 9 May at the SwissTech Convention Center in Lausanne, Switzerland, following three previous successful editions. Today, ThinkSport announced the horizontal theme of its international sport and innovation flagship event, which is:

How digitalisation, innovation and sustainability mutually benefit and impact the new understanding of customer behaviours, leadership, lifestyle and sports.

Anna Hellman, Director of ThinkSport, explained: “Sport is about passion, being together, having fun and team spirit, and today we should integrate sport when addressing together the challenges we face. Sport is an important vehicle and provides a test ground to help us move forward and find collective solutions.”

In this context, a line-up of outstanding speakers coming from different sectors and industries will present and debate on the following three content pillars:

  • Mindset, Culture and Customer Behaviour 
  • Technology and Innovation 
  • New Habits and Lifestyle

The programme will feature inspiring panels, TED talks, new perspectives and case studies all of which will identify enablers for sustainable transformation journeys. In addition, participants will be able to present and delve into new products and solutions at the Marketplace and the Demo Zone; see selected smart companies and organisations go toe-to-toe in the final pitch session of a Sustainability Challenge (more to come soon!); and network, network, and network, harnessing new opportunities for cross-sector partnerships and projects.

Didn’t get your ticket, yet? Be quick - last year’s event was sold out. ThinkSport provides different packages for delegates, startups, exhibitors, sponsors, media and volunteers. Go to to learn more and sign up.

See you in May!