Lausanne, nestled in the heart of Switzerland, has firmly established itself as the premier destination for sport innovation. Home to over 50 international federations and sports organisations, as well as leading universities and industry pioneers, the city boasts a dynamic ecosystem that seamlessly integrates academic, industrial, and institutional resources. This unique combination makes Lausanne and its surrounding region an unrivalled platform for those driving innovation in the sports sector.
In a collaborative effort, Lausanne Olympic Capital (LOC), ThinkSport, AISTS, SmartMove, LOC, and other local stakeholders continue to champion the region’s extraordinary assets through the initiative Lausanne, The Place to Be. Highlighting the synergies within this vibrant ecosystem, the initiative underscores how Lausanne serves as a global hub for Sportech and a centre of innovation.
A key element of this campaign is a video that emphasises these connections, showcasing the seamless collaboration between academic institutions, cutting-edge facilities, and the city’s extensive ties to the global sports industry. It serves as a powerful reminder of Lausanne’s unique position in fostering innovation.
From pioneering research to state-of-the-art infrastructure, the Olympic Capital provides an environment where ideas flourish and transform into impactful innovations. This commitment to collaboration and growth was evident at THE SPOT 2024, where the Lausanne, The Place to Be initiative featured a joint stand, engaging industry leaders from across the globe. Plans are already in motion to amplify its presence at THE SPOT 2025 and beyond.
For those aspiring to shape the future of sport, Lausanne is more than just a destination—it’s the ultimate launchpad and truly The Place to Be.
Watch the video here.