In this format, a partner organisation defines a key innovation challenge, inviting startups from around the world to propose solutions. The process unfolds in three key stages:
- Application & Selection – Startups submit their innovative ideas, outlining how their solution addresses the challenge. A panel of experts reviews the applications and selects a shortlist of the most promising concepts.
- Online Semi-Final – The shortlisted startups compete in a virtual pitch round, where they present their solutions to the SIC Board. The top five finalists are chosen based on innovation, feasibility, and potential impact.
- Grand Showcase at THE SPOT – The five finalists advance to a high-profile, in-person showcase at THE SPOT, where they pitch their solutions to an audience of industry professionals, investors, and a jury of experts. The competition provides valuable exposure, networking opportunities, and the chance to secure industry partnerships.
With prizes and recognition at stake, the Sport Innovation Challenges offer startups a unique opportunity to test their ideas, gain visibility, and connect with key players in the sports industry.
2025 Topics
Currently, we are running two challenges:
AI & Robotics – Exploring how artificial intelligence and robotics can revolutionise sport, from performance optimisation to fan engagement and beyond.
Theme: AI & Robotics
In Partnership with: AquaBloom Sports
Apply here / More info
The Future of Play – Identifying cutting-edge solutions that will shape the next generation of sports experiences, governance, and operations.
Theme: The Future of Play
In Partnership with: Anthropy Partners
Apply here / More info
These ongoing challenges provide a launchpad for startups and scaleups to showcase their innovations, engage with industry leaders, and drive real-world impact.