How do we prepare for a future we can’t predict? How can sport organisations stay ahead of disruption, anticipate change, and turn uncertainty into opportunity?
On 20 March 2025, ThinkSport will host the latest edition of its Spotlight Event series, bringing together forward-thinking professionals for an exclusive session on Synthesising Futures. Taking place at UNIL Lausanne – Synathlon, the event will feature Cecilia Tham, an award-winning applied futurist and the Founder and CEO of Futurity Systems, who will guide participants through cutting-edge methodologies to help organisations build better futures faster, together.
Exploring the Future of Sport and Events
Cecilia Tham, a leading expert in entrepreneurship, technology, science, and design, will introduce key trends shaping the future of sport and events. Drawing from her work at Futurity Systems and her PhD research at the Institute of Design at Illinois Institute of Technology on Algorithmic Futuring, she will demonstrate how scenario planning, backcasting, and strategic foresight can help organisations navigate an increasingly complex and unpredictable landscape.
A key part of the session will be the Synthesize “SEEDS” Workshop, where participants will apply futuring techniques to real-world challenges, examining how federations and event organisers can adapt to emerging technologies, shifting audience expectations, and evolving global dynamics. This interactive format will equip attendees with practical tools and strategies to foster innovation, resilience, and proactive decision-making in the sports sector.
What to Expect
The session will provide a structured approach to strategic foresight, helping sports leaders move from reacting to change to actively shaping the future. Discussions will focus on:
- AI-driven event experiences
- Sustainability in sport
- Digital transformation and its impact on fan engagement and governance
Attendees will leave with concrete tools, fresh perspectives, and the ability to future-proof their strategies in an evolving industry.
This ThinkSport Spotlight session is part of a broader effort to foster innovation, connect industry leaders, and explore transformative ideas that will define the future of sport.
For those interested in attending this exclusive event, limited seats are still available. Please email info@thinksport.org to secure your place.